Before we meet
See what happens before your home ever hits the market.
Selling a home involves much more than putting it in the MLS. Take a look at how I prepare, position and market properties—and what you can expect when we meet.
Nothing needs to be completed before our appointment.What to expect
Let's make your sale feel clear from the beginning.
See how I prepare, position, present and promote a property—then manage the process through closing. There is no homework and nothing you need to submit before our appointment.
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Experience matters
The agent top agents learn from.
400+homes sold
$100M+career production
20K+social media followers
Brittny McKay is a top-producing broker who has trained and mentored other top agents. Your home benefits from the preparation, positioning and marketing strategies built through hundreds of successful sales.
Every part works together
Your home deserves more than exposure. It deserves a strategy.
Every decision—from preparation and positioning to promotion and negotiation—should work toward the same goal: getting your home sold.
Brittny
McKayBroker + Listing Strategist
McKayBroker + Listing Strategist
Presentation creates attention
Buyers experience your home before they ever walk through the door.
Your photography, video, copy and digital presentation must work together to make the right first impression—and give buyers a reason to take the next step.
Not just photos—a complete media package
I give buyers more ways to experience your home.
High-quality media helps buyers understand the layout, setting and lifestyle before they schedule a showing. The right mix is selected for the property—not added as an afterthought.
Interactive 3D
Matterport walkthrough
When appropriate for the property, buyers can move room by room, revisit the layout and share the home with decision-makers anywhere.
Open full-screen example ↗Actual aerial footage
Drone footage adds context.
See the home, lot and surrounding neighborhood from a perspective ordinary photography cannot provide. This is aerial footage from an actual client closing film.
Professional photography
A photo can document a room—or market it.
Composition, lighting, editing and accurate wide framing help buyers see space, flow and finish. This uses the same image to illustrate how presentation changes perception.
The launch plan
Your home is competing for buyer attention.
Your home enters the market alongside other properties competing for the same buyers. Strategic preparation, presentation and marketing are how we make your home stand out—and give buyers a reason to choose it.
01Analyze
02Prepare
03Position
04Present
05Launch
06Promote
07Monitor
08Adjust
09Negotiate
10Close
01
Prepare
Ready for the market.
We identify the improvements that matter, create a practical preparation plan and make sure your home is ready for photography and buyers.
02
Position
Placed to compete.
Your home is positioned around its competition, condition, location and the behavior of today's buyers—not a generic formula.
03
Present
Designed to command attention.
Professional photography and property-specific copy anchor the presentation. Matterport, video, floor plans and drone footage are recommended when they fit the property and marketing strategy.
04
Promote
Launched far beyond the yard sign.
MLS syndication, direct agent outreach, social media, digital advertising and retargeting work together to expand the audience for your home.
Documented marketing proof
Visibility you can see—not just a promise of exposure.
Brittny combines property presentation, original content, organic reach and paid promotion according to the needs of each listing.
Marketing to the people who sell homes
We put your listing in front of agents who have buyers.
When your home launches, our team personally calls buyer's agents who have recently sold homes in your area to ask whether they have additional clients looking nearby.
Direct agent callsRecent area salesActive buyer relationships
What retargeting actually means
One view should not be the last view.
Most buyers do not act the first time they see a home. Retargeting helps keep your property visible after someone has interacted with an ad or visited the listing experience.
A buyer discovers your home.
They open the listing, view the photography or watch the video.
Your home appears again.
The property stays familiar while the buyer continues browsing online.
Interest has another chance to grow.
The buyer can return, explore more of the property, request a showing or speak with their agent.
Retargeting helps place your home back in front of people who previously viewed or interacted with the listing. Campaigns are adjusted according to the property, audience and response.
Showing coordination + feedback
You will always know what is happening—and why.
ShowingTime helps coordinate showing requests, appointment confirmations, access instructions and buyer-agent feedback. I monitor the activity, communicate what buyers and agents are saying, and help you understand what the market response means for our strategy.
Feedback is not just reported—it helps us make informed decisions about the next move.
Electronic signing + transaction coordination
Sell your home from anywhere.
Review and electronically sign most listing and contract documents from your phone, tablet or computer—whether you are at home, traveling or outside the country. I explain what you are signing, collect signatures and keep the transaction moving.
I also coordinate inspections, appraisal access, lender and title communication, deadlines, repairs and the final walk-through.
Before we meet
There is no homework before our appointment.
We will begin with the property, your goals and your questions. You do not need to gather documents, make repairs or prepare a detailed list before I arrive. If you already have information you would like me to review, you may send it through your optional private upload link.
I look forward to meeting you.
Brittny McKay · Real Estate Broker
Licensed in Louisiana & Georgia