A sign in the yard
Visibility matters. But a sign alone isn’t a marketing strategy.
Your second launch should feel different
Your home didn’t fail.
The strategy may have.
Get an experienced second opinionBefore you relist
If nothing changes, why would the result?
Do not repeat a strategy the market already rejected. Your first listing produced evidence. This time, use it.
What needs to change?
Tap the area you want answers about.
01 · Positioning
Compare your home with the properties buyers actually considered—and reposition it to compete.
02 · Presentation
Create a stronger second impression through photography, staging and the way buyers experience the home online.
03 · Marketing
Build attention beyond the MLS with original video, digital promotion, agent outreach and sustained exposure.
04 · Buyer response
Use views, showings, feedback and buyer behavior to understand what the market is actually saying.
05 · Communication
Know what is happening, what the results mean and when the strategy needs to adjust.
13+Years
400+Homes sold
LA + GALicensed
River Tree case study
175days. No sale.
Then the positioning, presentation and launch strategy changed.
7Days to contract
96%Less market time
Marketing proof
120K+Documented Instagram and TikTok views
“This was an extremely tough house to sell. Active marketing changed the outcome.”Original video · organic and paid promotion · strategic repositioning
Complimentary Expired Listing Review
Your home didn’t fail.
The strategy may have.
Before you relist, find out what may have prevented your home from selling—and what needs to change this time.
Brittny McKay | Real Estate BrokerAward-Winning Multi-Million Dollar Producer13+ Years of Experience · 400+ Homes Sold
Before you repeat the process
If nothing changes, why would the result?
Before you relist, ask yourself: What will actually be different this time?
Listed in the MLS
Essential, but nearly every listed home has MLS exposure. What happens beyond that matters.
Photos online
Being online doesn’t necessarily mean buyers are stopping, clicking and scheduling.
Another price reduction
Price matters, but reducing it isn’t the solution to every positioning, presentation or marketing problem.
Your home already gave you valuable market information. Don’t waste it.
The cost of repeating the same approach
The most expensive mistake may be relisting without understanding what went wrong.
01More days on market
02More carrying costs
03More price reductions
04More buyer questions
05More frustration
06Less leverage
Before another 30, 60 or 90 days pass, let’s understand what your first listing was telling us.
Review My Previous ListingBeyond the listing agreement
A REALTOR® can list a house. Can they solve the problem?
Financing knowledge
FHA, VA and conventional financing considerations can shape a transaction and the potential buyer pool.
Professional relationships
Relationships with lenders, title professionals, attorneys, inspectors, contractors, photographers, agents and other resources.
Resourcefulness
Inspection issues, appraisal concerns, unusual properties and transaction obstacles require someone who knows how to find answers.
Marketing
Professional presentation, digital advertising, Matterport, agent outreach, social exposure, retargeting and virtual staging when appropriate.
Strategy
Monitor market response and adjust intelligently instead of simply listing and waiting.
Communication
You should understand what is happening with one of your largest financial assets.
Relationships become resources
You don’t just hire me. You gain access to my network.
More than 13 years in real estate means years of relationships, resources and transaction experience working for you.
Brittny
McKayBroker + Strategist
McKayBroker + Strategist
Lenders
Title
Attorneys
Inspectors
Contractors
Photographers
Agents
Buyers
Vendors
Exposure with intention
Listing your home isn’t the same as marketing your home.
Put it online and wait.
- Sign
- MLS
- Portals
- Wait
Build and manage a strategy.
- Analyze
- Position
- Present
- Launch
- Advertise
- Agent outreach
- Buyer exposure
- Monitor
- Adjust
Documented marketing proof
More than a promise of exposure.
Campaigns can combine enhanced search placement, Facebook and Instagram promotion, retargeting, agent outreach and advertising across participating sites.
- More than one million documented views across property campaigns and real estate content
- Advertising opportunities across 1,000+ participating websites and platforms
- Listing analytics revealing views, favorites, traffic sources and agent activity
356,683 viewsOne documented listing example
Expanded digital reach
Your home can be seen where buyers spend their time.
Property advertising may appear across participating social, news, entertainment, lifestyle and consumer websites, including:
Facebook
Instagram
TikTok
CNN
Yahoo!
USA TODAY
NBC News
CBS
FOX
ESPN
The Weather Channel
HGTV
PEOPLE
The New York Times
The Washington Post
New York Post
Advertising may appear across 1,000+ participating websites and platforms. Exact placement varies by property, audience, campaign and availability. Display advertising does not imply endorsement by the participating website.
Experienced representationTrusted by homeowners, banks and institutional sellers.
Brittny brings experience managing property access, pricing, marketing, reporting, offers and transaction details for both individual and institutional clients.
A 24/7 digital open house
Let serious buyers explore before they schedule.
Matterport is available for every residential listing, allowing buyers to move through the property from anywhere and explore enabled floor plans, measurements and property information.
Open an example 3D tourA stronger second impression
Show buyers the possibility.
Strategic virtual staging can help buyers reconsider a property they may have previously scrolled past. Staged images are clearly disclosed and paired with the original photograph.
2112 Fernando Court · MarreroA real expired-listing relaunch
Under contract
in 2 days.
After sitting on the market for 178 days with a previous agent and expiring without selling, this home relaunched with Brittny and went under contract in two days.
Expired seller contacted→New strategy developed→Property prepared→Professional photography→Relaunched
After the previous listing expired, Brittny called the seller, met with him and developed a new strategy for bringing the property back to market. The seller hired Brittny, the home was prepared and professionally photographed, and the new listing launched. It went under contract in two days.
Same house. New strategy. Different results.
Did your house expire too?
Your home may not need more time on the market. It may need a different approach.
1701 River Tree Court · New Orleans
Previously expired→Repositioned→Under contract→Sold & closed
175 days before. Under contract in 7 days with Brittny.
Previous listing175days on market · expired
Brittny's relaunch7days to secure a contract
168 fewer days on market. 96% faster. The home did not need more waiting. It needed a clearer strategy, stronger presentation and a coordinated relaunch.
Brittny improved the visual presentation with professional imagery and virtual staging, repositioned the listing for the market and secured a contract in one week. The sale successfully closed.
Days-on-market comparison is based on ROAM MLS records for 1701 River Tree Court: prior listing MLS #2476768 and Brittny McKay listing MLS #2517800. Individual property results vary. This sale does not guarantee the outcome of another property.Presentation supports the strategy
Help buyers see how the home can live.
Virtual staging added warmth, scale and purpose to the home's online presentation while clearly identifying digitally added furnishings.
A second expired-listing success
Lucerne proved that difficult does not mean impossible.
This was an exceptionally tough property to sell. After 450 days with the previous listing, Brittny expanded the visual presentation, incorporated virtual staging, actively remarketed the home and brought it to the closing table.
450 prior days on market349 fewer days with Brittny120K+ documented social views
Days-on-market comparison is based on ROAM MLS records for 8014 Lucerne Street: prior listing MLS #2479551 and Brittny McKay listing MLS #2553856. Results vary.The marketing behind the outcome
120,000+
Documented views for one difficult-to-sell property.
Brittny built sustained attention around Lucerne through original video, targeted property posts, price-repositioning content and neighborhood-focused marketing across Instagram and TikTok.
112,907Instagram views
7,878TikTok views
What you won’t get from me
A passive listing plan.
×Put a sign in the yard and hope
×Upload to the MLS and call that the complete plan
×Disappear after the agreement is signed
×Automatically blame price without reviewing the full response
×Wait weeks to address a strategy that isn’t working
What you will get
An active strategy.
✓Strategic positioning and professional presentation
✓Active marketing and agent outreach
✓Buyer exposure and market-response analysis
✓Consistent communication
✓Resourcefulness when challenges arise
✓Experienced broker representation
Your next move deserves a clear answer
Did your plans change—or did the listing experience change them?
If you originally had a reason for selling, one unsuccessful listing experience should not automatically make that decision for you. Whether you are considering the same agent, another agent, selling it yourself or taking the home off the market, a second opinion gives you information before you commit.
Before you relist, ask yourself: What will actually be different this time?Get an Experienced Second Opinion
No more wondering what is happening
A communication plan you can expect.
Weeks 1–2Updates after each showing with available feedback and buyer reactions.
Around Day 14A focused review of views, showings, feedback, competition and pricing.
Week 3Approximately two updates during the week, plus immediate communication when needed.
After 30 DaysWeekly updates and continued strategy discussions until the property is sold.
Before you relist
You already gave one strategy a chance.
Before you give it another 60 or 90 days, get a second opinion.
I’ll review your previous listing, pricing, presentation, positioning and available market response and identify what I believe should change before your home goes back on the market.
Get My Complimentary Expired Listing Review No obligation. Just an experienced second opinion before you make your next move.Complimentary Expired Listing Review
Let’s understand what happened.
Share a few details about the property. There is no obligation—Brittny McKay Real Estate will follow up to discuss what may need to change before your next launch.
Prefer to contact Brittny directly?